It Begins with ValueFirst
Most goal setting exercises begin with a consultant standing at a white board soliciting inputs from the room. “What are your goals.” “How do you define success?”. ValueFirst™ does ask those questions, but the decisive focus is not on determining results, but rather on the sacrifices/commitments the organization is willing to accept—willing to sign up for. It is easy to think about what we would like to do; it is an entirely different exercise to define, and ultimately accept, the trade-offs that come with your goals. There are always trade-offs; there are always “costs” one must be willing to pay. Everybody wants a gold medal (or the equivalent); few want to train like an Olympian.
Listed below is a common approach using our ValueFirst™ method—the phases normally employed from Goal to Outcome. We began deploying ValueFirst™ about three years ago, and now our customers request it before they begin any significant new initiative. More than any other innovation in our 15 years, ValueFirst™ has had the greatest positive impact for our customers, and for our company.